World’s Largest Vertical Strawberry Farm Is Now Open for Business

According to Beginning today, Oishii’s Omakase Berries will be $20 for trays of 11 medium berries or eight large berries, $11 for trays of six medium berries, and $6 for trays of three medium berries. The special-edition First Flower Berry will remain at $50 for a tray of six.

“At Oishii, we are committed to revolutionize the future of food by offering the best-tasting produce, grown in a way we believe is better for people and better for the planet,” says Hiroki Koga, CEO and Co-Founder of Oishii. Today marks an important step in making good on that promise. We’ve worked hard to pioneer advanced technology that unlocks a substantially more efficient way to grow our unrivaled strawberries. Our largest farm yet pairs the next frontier of indoor farming innovation with the care and precision of centuries-old Japanese farming techniques. We can’t wait for more people to enjoy an endless strawberry season with the ‘Omakase’ berry at its new price and its new home at Whole Foods Market.”

Oishii first introduced the ‘Omakase’ berry in 2018, when it quickly caught the attention of both Michelin-starred chefs and consumers for its sweetness, aroma, and creamy texture. The Japanese cultivar is grown in Oishii’s three indoor vertical farms, which strives to marry nature, technology, and farming techniques perfected for decades in the foothills of Japan.

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