Pure Flavor launches greenhouse-grown melons

According Produce Blue Book; Leamington, ON (May 10th,2022) – With an emphasis on driving innovation in new product development, leading greenhouse company Pure Flavor BB #:170379 has launched the fresh produce industry’s first greenhouse grown melons, which will be branded under the Solara name.

“After many years of research & development, we are excited to bring the first commercially available greenhouse grown melons to market,” said Jamie Moracci, President.

While many varieties had been put through rigorous product testing since the development process began in 2014, the company has homed in on an exclusive variety that is scalable production wise and checks all the boxes to meet product, brand, retail, foodservice, and consumer expectations.

Partnering with Cornell University during the product development process, Pure Flavor’s R&D team was able to gain valuable insights on both product & plant health to help maximize yield and most importantly, flavor.

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