SunSelect Brings FairTrade Certification to California Greenhouses, Edith Gubiotti Comments

According to by Jordan Okumura; While achieving the certification could have compelling commercial implications—especially with recent research indicating that more than two thirds of the shopping public now recognizes the Fair Trade seal—Gubiotti points to what matters most: The difference the certification is making in the lives of SunSelect’s labor force.


SunSelect's Tomatoes on the Vine

SunSelect’s Tomatoes on the Vine“Approximately 135 employees, including roughly 120 men and women from rural areas in Guatemala who travel to work with us annually, have used the premiums earned through the sale of SunSelect Fair Trade Certified™ peppers to address urgent needs in their communities and invest in future income for their families,” Gubiotti continued. “Recent updates to the Fair Trade standards give workers more direct access to income generated by the premiums.”

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