According to mediapost.com by by Aaron Baar:Having partnered for the winter holiday season last year, Whole Foods Market and PBS Kids are teaming up again for the back-to-school season this year.
The two brands are backing a variety of eco-friendly school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes. Many of the proceeds from the sales will be used to support PBS Kids’ educational programming and the Whole Kids Foundation, which is dedicated to improving children’s nutrition and wellness.
“It’s aligned to our mission and commitment to children and families, and it also brings more resources to parents and moms,” Dawn Ciccone, Senior Director, Brand Licensing at PBS KIDS, tells Marketing Daily. “Whole Foods is committed to education and children through their Whole Kids Foundation.”
For the partnership, Whole Foods will feature Esperos of organic cotton canvas products, and will debut a new line of reusable food keepers called Lunchskins.